https://www.dnstudio.au/articles daily 0.75 2025-10-01 https://www.dnstudio.au/articles/how-user-research-transformed-bankwests-mortgage-pricing-tool-a-4-week-sprint-story monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/f066f914-68cf-4660-95cf-4727b65bdeb0/8f9f7a27dfd7b37.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/f57584ec-e3cc-4c24-a653-2bfe8e84d0d9/Workshop+1+Value+Persona+2.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out The Value Proposition Canvas serves as a crucial tool for aligning the customer's job-to-be-done, the actions required to achieve specific outcomes, and the associated pain points and gains with the actual product features. This canvas effectively connects pain points and gains to potential solutions, enabling the generation of ideas for concrete product features or services that address these needs. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/5379cc53-bffc-4c6b-b93e-cb787b7baed7/Pricing+tool+-+Workshop+Summary+3.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/0e87ac7e-9d39-4168-b46b-2ae31b77ce84/Pricing+tool+-+Workshop+Summary+3.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/36c1b1c8-3240-4bc4-9f7a-fa6056e15537/Pricing+tool+-+Workshop+Summary+4.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/fd402836-c8b1-49ab-8537-f6e16d0a0cb4/Untitled+2.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/2ab7d9ae-ad60-412d-b0ec-96cf4a44ce4a/Future+state+mapping+2.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/242140c1-e952-4ed2-95c4-e0e712bee8f9/Frame+1618868314.png Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/a6eff970-c6ff-4eaf-9037-83fb5963d971/Frame+1618868549.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/69fc84ea-6ec5-4395-8cf5-4d31516c633d/REQUEST+-+edit.jpg Articles - BankWest. User Research Transformed Mortgage Pricing Tool - Make it stand out The new design allows brokers to select the characteristics of the loan based on their preferences, such as the loan amount, LVR, and loan purpose. The system then intelligently determines the appropriate request type based on the provided parameters ultimately streamlining the pricing request process and improving accuracy. https://www.dnstudio.au/articles/case-study-silver-chain-enhancing-in-home-services-through-user-centric-design monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/f0575683-6ab9-49ac-9616-14191f7098f5/Screenshot+2023-09-14+at+10.55.07%E2%80%AFam.png Articles - Silver Chain. Enhancing In-Home Services through User Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/94735373-d311-437d-a906-1af1b4ad99d5/Chart_Q12_220805+6.png Articles - Silver Chain. Enhancing In-Home Services through User Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/fd89fec7-e397-4162-ba35-7f9e82fb84a4/Open+DRAFT20Silverchain20Audience20Insights20Report.pdf.png Articles - Silver Chain. Enhancing In-Home Services through User Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/6ce0f602-62cf-44a4-ab41-4b873aaed292/Open+DRAFT20Silverchain20Audience20Insights20Report.pdf+3.png Articles - Silver Chain. Enhancing In-Home Services through User Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/dd10588c-5e60-4c65-8ec4-76fee41cf93d/Pietree++Optimal+Workshop+3.png Articles - Silver Chain. Enhancing In-Home Services through User Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/c89ee57f-27d8-4998-bea5-f583525981fc/maze_screenshot_interaction.jpg Articles - Silver Chain. Enhancing In-Home Services through User Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dnstudio.au/articles/mypass-global-simplifying-personnel-verification-with-user-centered-design monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/5947b2bd-da47-4de1-8261-f9f4ebb2aeb7/Open+Mypass+4.0+Expert+review+-+Industry+-+Frame+2.png Articles - MyPass Global. Simplifying Personnel Verification with User-Centered Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/ac114f2e-ae3e-4a79-bfbd-7722dcab618e/Open+folder+MyPass+Org+Passport.png Articles - MyPass Global. Simplifying Personnel Verification with User-Centered Design - Make it stand out To explore user needs, pain points, and expectations , a series of interviews were conducted with workers, managers, and administrators. These interviews yielded valuable insights into access management processes, challenges, and desired features. The research underscored the urgent need for a streamlined solution in high-risk industries that regularly handle numerous certificates prone to expiration https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/9ade1bdb-a247-41ef-a777-29ddb7a89b5c/Open+folder+MyPass+Org+Passport+2.png Articles - MyPass Global. Simplifying Personnel Verification with User-Centered Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/881aa2ae-6c87-4217-8cda-e6bdb6caa7f5/Mypass+v2-1+6+Large.jpeg Articles - MyPass Global. Simplifying Personnel Verification with User-Centered Design - Make it stand out Wireframes played a crucial role in visualizing My Pass's interface, with a focus on key screens like the user dashboard, certificate management, and personal profile. Special emphasis was placed on enhancing the dashboard, which houses the Notification Centre. This feature is vital for addressing certificate expiry alerts. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/ed8ff506-7a85-4807-83e3-57c6a8d1c17d/Updated_v1.1.jpg Articles - MyPass Global. Simplifying Personnel Verification with User-Centered Design - Make it stand out The app focuses on empowering workers to efficiently manage their compliance certificates and verified digital identity passes, while also providing tools for company administration. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/377ae566-2aa9-449f-b60c-f95497327a54/Mypass+v2-1.jpeg Articles - MyPass Global. Simplifying Personnel Verification with User-Centered Design - Make it stand out User stories and acceptance criteria played a pivotal role in ensuring alignment within the MyPass team throughout the app development process. These concise narratives not only provided a clear understanding of the app's features but also served as a bridge for effective communication with stakeholders. https://www.dnstudio.au/articles/vodafone-a-case-study-in-user-centered-design-for-enhanced-offer-fulfillment monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/7f1e79f5-d2b3-41dd-a9fb-489e09decd3c/DCLM---PREPAID-Offers-customers-journey---Copy-of-Prepaid-NBA-offer-user-flow---Heuristic-UX-review3-.jpg Articles - Vodafone. A Case Study in Hypothesis testing for Enhanced Offer Fulfillment - Make it stand out The 'Same Again' option in Express Recharge led some Combo customers to tap without considering offer details, potentially missing out on rewards https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/18a0ec6d-0f30-4c39-9a03-9270347dbd10/DCLM---PREPAID-Offers-customers-journey---Copy-of-Prepaid-NBA-offer-user-flow---Heuristic-UX-review4-.jpg Articles - Vodafone. A Case Study in Hypothesis testing for Enhanced Offer Fulfillment - Make it stand out The 'Same Again' option in Express Recharge led some Combo customers to tap without considering offer details, potentially missing out on rewards. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/78773355-a540-442a-8e8f-c4db68455232/Screen-Shot-2021-11-12-at-7.53.03-am.png Articles - Vodafone. A Case Study in Hypothesis testing for Enhanced Offer Fulfillment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/f06c1450-132a-4951-a8ef-5d028433ee4a/DCLM---PREPAID-Offers-customers-journey---Copy-of-Prepaid-NBA-offer-user-flow----Ideation---Single-recharge-value.jpg Articles - Vodafone. A Case Study in Hypothesis testing for Enhanced Offer Fulfillment - Make it stand out The redesigned landing page aimed to improve conversion by emphasizing key information, offer details, and the use of My Vodafone credit. https://www.dnstudio.au/articles/applying-user-centric-principles-to-vodafone monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/67110fc0-a177-476a-b07c-471bb8cdd818/DCLM---POSTPAID-Offers-customers-journey---Frame-29.jpg Articles - Vodafone. A Data-Driven Approach to Enhance Customer Experience - Make it stand out Customers with low spend and brand fidelity are price-sensitive and seek clarity in offers. They often look for alternative deals, fearing hidden fees, and aim to find the best offer available https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/5500ae78-112d-412d-a823-317f267d967b/Vodafone+%E2%80%94+Bundle+%26+Save+%E2%80%94+DNStudio.png Articles - Vodafone. A Data-Driven Approach to Enhance Customer Experience - Make it stand out A survey explored various aspects, including brand familiarity, fidelity and loyalty, preferred shopping and servicing channels, device usage, spending patterns, demographics, and more. Brand fidelity and familiarity were assessed using Likert scale questions. Each parameter had five questions, and the results were consolidated into single values for both brand fidelity and familiarity. To verify correlations, a reliability analysis was conducted, revealing a positive correlation between spending and brand fidelity. Customers with higher brand fidelity tended to have higher spending habits. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/c8b5d4c7-b6e8-47b1-8333-58752f59e50c/snapshot-16370314430672x.png Articles - Vodafone. A Data-Driven Approach to Enhance Customer Experience - Make it stand out Visualisation of the thematic analysis based on the customer interviews https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/fca3cde2-ea70-4588-b114-aa3cbc0a025a/DCLM---POSTPAID-Offers-customers-journey---Copy-of-Post-paid---Xsell---Handset---MyVodafone---GA-June-Data-eDM.jpg Articles - Vodafone. A Data-Driven Approach to Enhance Customer Experience - Make it stand out It was found that negative experiences with the offer among customers aged 25 to 34 may lead them to express their opinions on customer review platforms and social media. The presence of these reviews has the potential to negatively impact the performance of the Express Upgrade offer campaign and another marketing initiative, particularly among the 35 to 44 age group who heavily depend on reviews and social proof as influential factors. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/72f7a9b1-69c6-4f7c-bf7c-f0e9e5a9d9f4/Artboard.jpg Articles - Vodafone. A Data-Driven Approach to Enhance Customer Experience - Make it stand out To improve the Express Upgrade experience, several changes have been implemented. One significant change is allowing customer choice and addressing the need for exploring plan details. The plan information has been structured into distinct areas to enhance clarity and transparency. A plan comparison module has been introduced to highlight the main differences between the current plan and the suggested upgrade." https://www.dnstudio.au/articles/a-case-study-for-telstra-enhancing-the-mytelstra-app-order-tracking-experience monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/98f11c26-955b-4b0d-a64a-61db75342e89/IMG_2045.jpeg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/aca5f4a5-124e-41bc-83f0-ea181a60fa31/Untitled-2.001.jpeg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/ee48b9a1-035a-48a9-bc64-c3de287789f4/Untitled-2.003+2.jpeg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Participants mentioned that for hardware tracking and appointments, there was an expectation of receiving ‘notifications’ mimicking the pattern of receiving email notifications for these types of events e.g. doctor’s appointment, package delivery. Instead for appointments and plan changes there was a high usage of the 'services section', however it was difficult for participants to find exactly what they wanted within this. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/cbd8cccd-c65a-4eb3-aa69-5ffcbf355c8d/Screen-Shot-2020-06-09-at-1.59.25-pm.png Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Participants indicated that they perceive order tracking to be associated with something physical such as a modem (73%) or handset (68%) as opposed to a plan change (22%) or appointment (40%). https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/b339aa6a-a106-44cb-b1e3-caa935f799c7/My-Telstra-NBN-appointment---Mental-model2.jpg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/19059f89-4943-4114-9276-4c247b8cd569/My-Telstra-NBN-appointment---Copy-of-Information-architecture-1.jpg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out A new information architecture has been designed allowing the user to access to the NBN order tracker via the service summary screen. As result the users were able to navigate the order tracker. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/3e33bcfb-94fe-44e4-bf8c-12841aa63430/Pi24---Apollo---Design-Plan---Summary-entry-point.jpg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/3ade644b-6ad4-4b26-bfca-c8f0646e248a/29566828-3d38-4a44-9be5-60e191df182e.png Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/602718a8-c332-4966-9c59-9bb46fd815d1/IMG_2047.jpeg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Participants found the timeslots expressed as a list expected and straightforward to understand https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/e964da94-5ef3-474c-aa14-843e227a3a0c/IMG_2048.jpeg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/e5bb59cc-feb7-42ce-8a99-d8586aeaea76/My-Telstra-Order-tracker-and-NBN-appointment---Copy-of-New-frame.jpg Articles - Telstra. Enhancing the Order Tracking Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dnstudio.au/articles/telstra-smart-care-a-ux-case-study-on-reducing-drop-rates-and-enhancing-user-experience monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/f1d088d2-915d-4867-af6d-bbe5c9422c79/Restored-MT-LUNAR-FIXED---Fault-tracker-native---USER-FLOW-ASIS.jpg Articles - Telstra. A UX Case Study on Reducing Drop Rates and Enhancing User Experience - Make it stand out The issue arises when customers abandon the Smart Care flow and instead contact an agent for support. This frequently happens when customers are required to complete multiple steps in the Smart Care flow. It not only occupies agents with issues that customers could resolve through self-service but also leads to longer queues at the call center, affecting other customers https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/f25f1b3e-4dd2-499d-9fd1-b5acd4467ecd/MT-LUNAR-FIXED---Fault-tracker-native---CUSTOMER-JOURNEY-ASIS---ADSL-native-experience.jpg Articles - Telstra. A UX Case Study on Reducing Drop Rates and Enhancing User Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/628c8e13-68ae-476a-81f0-9a22fe13d594/MT-LUNAR-FIXED---Fault-tracker-native---Frame-1.jpg Articles - Telstra. A UX Case Study on Reducing Drop Rates and Enhancing User Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/0e0e49b0-607e-4e4c-a40d-ffe7cb0028a9/MT-LUNAR-FIXED---Fault-tracker-native---Costumer-journey-ASIS.jpg Articles - Telstra. A UX Case Study on Reducing Drop Rates and Enhancing User Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/045cb6c1-dd1c-4aab-a749-64d6af56aabd/httpsdnstudio.squarespace.comconfigpages.png Articles - Telstra. A UX Case Study on Reducing Drop Rates and Enhancing User Experience - Make it stand out Users no longer need to select the service from a list in the "Get Help" portal or app. Instead, they can start a service diagnosis directly from the service screen in the app. This aligns better with user mental models, as they naturally navigate to the NBN service screen to find diagnostic tools. Once users report an issue with a service, an automatic diagnostic tool runs several tests in the background and notifies the user when the results are available. https://www.dnstudio.au/articles/coca-cola-amatil-wfpg2 monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/842cd770-6cd6-4ce6-b10a-eee85154c6d6/Screenshot-2020-04-10-15.07.26.png Articles - Coca-Cola Amatil. Focusing on Sustainability and Equality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/476e372e-4e1b-4190-849f-25ccba9accfc/Screen-Shot-2021-11-12-at-3.29.50-pm.png Articles - Coca-Cola Amatil. Focusing on Sustainability and Equality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/7f60a454-9d85-4497-a554-d6ba2ae781b2/Screenshot-2020-04-08-10.46.19.png Articles - Coca-Cola Amatil. Focusing on Sustainability and Equality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/2898d4cc-76bf-4574-84fc-f7cb58711abf/Screen-Shot-2021-11-14-at-8.53.53-am.png Articles - Coca-Cola Amatil. Focusing on Sustainability and Equality - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dnstudio.au/articles/qbe monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/a87e8ce3-d95e-4877-bcff-23aa5a633e77/QBE-Motor_4.png Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/af129038-0b4a-484e-8b44-9e02f52da1cb/Artboard-Copy-6.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/5fd79839-4006-4025-b6aa-aa641f8f5138/Artboard-7.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/26e7c6be-36c4-494c-9ad9-06c49457059e/Artboard-6.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/63e46aa4-94f3-40e9-90f0-40bc8da45fd9/Artboard-5.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/d0f65cc4-787a-4bf4-bd91-4d7796eda702/Artboard-Copy-2.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/639f435a-01f6-4c54-b570-01e3c660c3f6/Artboard+3.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/bc324e87-3729-46b2-a44b-6a2de679ac8f/Screenshot-2019-08-04-13.43.34+2.png Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/ae9d742b-c49b-4e54-8221-1f8fe9ea9f67/Tablet-Copy-20.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/13d74299-10c6-4157-99ea-b6ad9ff41d13/smartmockups_jywef81c.png Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/39347f33-74b0-431d-b686-46e07f5d13bc/benefit.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/4820008e-6596-4308-88e1-f2a085163ff6/cover-open.jpg Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/28d7bead-09b4-4f49-9280-c2351a3fa044/smartmockups_jyweepze.png Articles - QBE. Streamlining Vehicle Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dnstudio.au/articles/vlsbc-a-user-centered-approach-to-improved-findability monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/ca68acad-1d6b-4291-84db-1a4cffe200d9/Screen-Shot-2021-11-15-at-10.43.12-am.png Articles - VLSB+C. A User-Centered Approach to Improved Findability - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/90427773-d6d9-44ea-bff0-d59c75342dce/VLSB19-4102_Website_Concepts_Dev01g.jpg Articles - VLSB+C. A User-Centered Approach to Improved Findability - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/fa612c90-ede5-4e8e-bfe2-546636cca71d/VLSB%2BC+-+DNstudio.+Design+works+of+Daniele+Nicole%E2%80%A6.png Articles - VLSB+C. A User-Centered Approach to Improved Findability - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/8e8c9f31-db35-4c2a-877d-d105a6b0e8ba/screenshot-lsbc.vic.gov.au-2020.03.24-17_25_05.png Articles - VLSB+C. A User-Centered Approach to Improved Findability - Make it stand out Navigation is facilitated through dropdown menus, enabling users to explore second-level pages under each first-level section, thus helping them discover content specific to their audience. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/4cd1ad3d-0be9-4b06-8e20-7c29212acd94/Screen-Shot-2021-11-14-at-6.39.18-pm.png Articles - VLSB+C. A User-Centered Approach to Improved Findability - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dnstudio.au/articles/how-to-use-the-customer-journey-map-canvas monthly 0.5 2023-10-10 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/f25f1b3e-4dd2-499d-9fd1-b5acd4467ecd/MT-LUNAR-FIXED---Fault-tracker-native---CUSTOMER-JOURNEY-ASIS---ADSL-native-experience.jpg Articles - How to Use the Customer Journey Map Canvas - Make it stand out To use the customer journey canvas, simply fill in the different sections with the relevant information for your product or service. For each stage of the customer journey, identify the customer's needs, thoughts, feelings, and actions. Then, identify the touchpoints that the customer has with your business at each stage of the journey. Finally, identify opportunities to improve the customer experience at each stage of the journey. https://www.dnstudio.au/articles/statistical-analysis-for-ab-testing monthly 0.5 2023-10-09 https://www.dnstudio.au/articles/co2gb3jtme5kjke3rbwlgjf9kmj1q6 monthly 0.5 2023-10-10 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/62b5b78e-9b5b-469a-b2b8-7f26e1fa288a/IMG_1801.png Articles - Frameworks to Write and Prioritise Testable Hypotheses in CRO - Make it stand out The RICE Method ranks items by multiplying Reach (the number of users the item affects) by Impact (the result the item has on users) and Confidence (how much validation you have for your estimates). This resulting number is divided by Effort (the amount of work it will take to implement the item) to obtain an item’s final score. https://www.dnstudio.au/articles/pov-jtbd-and-hmw-in-ux-design-a-comprehensive-guide monthly 0.5 2023-10-09 https://www.dnstudio.au/articles/the-ux-project-canvas-a-comprehensive-guide monthly 0.5 2023-10-10 https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/5b5951f3-ed08-4461-a394-661077f4a8bb/VCA+-+CRO+-+Device2Plan+flow+-+Select+device+-+User+auth+%28Upgrade%29+2.jpg Articles - The UX Project Canvas: A Comprehensive Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/636ebc57761baa4ac5ecf670/0e59ebf6-a164-4e3a-a606-8082628d7c40/VCA+-+CRO+-+Device2Plan+flow+-+Select+device+-+User+auth+%28Upgrade%29++-++A_B+test_+variation+1.jpg Articles - The UX Project Canvas: A Comprehensive Guide - Make it stand out Example of A/B Test To create an A/B test first the independent and dependent variables need to be identify. The independent variable is the variable that we are changing in the test, and the dependent variable is the variable that we are measuring the impact of the change on. In the image, the independent variable is the in-page nudge. We are testing whether removing the in-page nudge will have a positive impact on conversions. The dependent variables are the click-through rates (CTRs) for the upgrade device CTA and the add services to your plan CTA, as well as the CTR for login via mega-menu. We are also measuring the overall conversion rate. Two versions of the website will be created: a control group and a variation group. The control group will see the website as it is currently, and the variation group will see the website without the in-page nudge. We then need to randomly assign users to either the control group or the variation group. This will ensure that the two groups are similar in all other respects, so that we can be confident that any difference in conversion rates between the two groups is due to the independent variable (the in-page nudge). Once the users have been assigned to groups, the test run for a period of time. This will generate enough data to measure the impact of the independent variable on the dependent variables. At the end of the test, the conversion rates between the control group and the variation group is compared. 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