The Customer Journey Map Canvas is a powerful tool that visualizes the path customers take with your brand, from the first point of contact to the final purchase and beyond. This article delves into the intricacies of using this canvas effectively, ensuring you capture every touchpoint, emotion, and opportunity. Whether you're new to customer journey mapping or looking to refine your approach, this guide will provide actionable insights to enhance your customer experience and drive business growth.

Using a framework to write testable hypotheses in CRO can help you to develop better hypotheses and to conduct more effective A/B tests. By following the PIES or RICE framework, you can ensure that your hypotheses are specific, measurable, impactful, and falsifiable.

As designers, we continually seek methodologies that allow us to delve deeper into user needs, aspirations, and challenges. Among the myriad of tools and frameworks at our disposal, three stand out for their efficacy and user-centric approach: Point Of View (POV), Jobs To Be Done (JTBD), and How Might We (HMW).

In the dynamic realm of design sprints, the concluding retro phase stands as a pivotal juncture. This retrospective is more than just a moment of reflection—it's a deep dive into the sprint's accomplishments, challenges, and learnings.

In the fast-paced world of large enterprises, where multiple projects run simultaneously, and stakeholder expectations are high, there's a need for agile and efficient research methodologies. Enter Minimum Viable Research (MVR) - a strategic approach that focuses on conducting the least amount of research necessary to produce actionable insights.

In today's fast-paced design landscape, the value of timely feedback cannot be understated. Enter 'Speed Critique' – a dynamic approach to reviewing designs where brevity meets clarity.

Heuristic review frameworks are a usability evaluation method that can be used to identify potential usability problems in a user interface (UI). They are quick and cost-effective, making them a good option for organizations with limited resources.